ITURF Inc. ( NASDAQ:TURF ) Message Board

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Technology Stocks : ITURF Inc. ( NASDAQ:TURF )

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To: drakes353 who wrote (137)	4/11/1999 7:29:00 PM
From: Big Dog	Read Replies (1) of 614

Dear Drakes: IMHO, you're being overly cautious. Everything about TURF spells "winner". Its in the right market. Its timing is subperb. Its got the financial resources to dominate its market niche. Its relationship with Delia's is a benefit, not a detriment. TURF will save a mint having Delia's do much of its marketing and will significantly benefit from utilizing Delia's "known" customer list(s). Its cost structure will be much lower than other e-retailers. TURF's selling to a defined market so targeting its marketing resources will be cheaper (as opposed to "generalists" e-retailers who by necessity must use a "machine-gun" marketing approach). And, as I said before, consumer companies will spend top dollar for ads. Wait-and-see. One example will be the competition between Coca-Cola and Pepsi. It will be interesting to see who gets an "exclusive" deal with TURF. The money the winning bidder will pay for that exclusive will be a shocker. Good investing! (drakes: Believe me on this one. Buy and be rewarded.)

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