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Technology Stocks : AUTOHOME, Inc
ATHM 21.52-0.5%9:30 AM EST
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To: FR1 who wrote (7707)4/11/1999 7:38:00 PM
From: RTev  Read Replies (1) of 29970
 
We just put a little code in the AOL button so that when they first sign on the customer jumps to AOL homepage.

I think you overestimate the importance of that first page. I suspect it will become even less important with always-on broadband connections. I rarely see a portal page on my browser. I mostly use IE4 which will reopen its windows automatically open to whatever page(s) were open when the machine was shut down. I haven't seen a page on my ISP's server for weeks and haven't seen the default home page for a browser in several days.

Right now, AOL makes much of its money by selling ads used on their proprietary (and wholly redundant) user interface. That interface is designed for the on-off world of dialup. Perhaps they'll convince folks that they need it even with a broadband connection. But I'm not so sure it will be such an easy sell this time around.
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