5fr speaks-------
NEW YORK, April 11 (Reuters) - Weak business computer demand, stepped-up price competition and a drive to shore up its No. 1 market position led to Compaq Computer Corp.'s <CPQ.N> impending revenue shortfall, its CEO said on Sunday. In a phone interview, President and Chief Executive Eckhard Pfeiffer elaborated on Compaq's announcement on Friday that first-quarter revenues would add up to only $9.4 billion, or 6 percent less than the $10 billion Wall Street forecast. Compaq said in a statement on Friday that it expected to post a profit of about 15 cents per share, far below the analysts' consensus estimate of 31 cents a share found in a prior survey by First Call Inc. Pfeiffer would not comment on how a 6 percent decline in top-line revenues could translate into a 50 percent drop in profits. Compaq is still calculating how PC price cuts and lower margins will affect Compaq's bottom line, he said. "When demand is not as strong as expected ... (and) if you intensify some of your pricing ... that in turn does not only have a margin impact, but a sales impact," Pfeiffer said of the trickle down-effect on Compaq's results last quarter.
HOLD MARKET SHARE COMPAQ <CPQ.N> CEO SAYS COMPANY ON TRACK IN Q1 WITH COST-CUTTING PLANS REUTERS *** end of story *** (REUTERS) COMPAQ <CPQ.N> CEO SAYS Q1 SACRIFICED SOME PROFIT MARGIN TO COMPAQ <CPQ.N> CEO SAYS Q1 SACRIFICED SOME PROFIT MARGIN TO HOLD MARKET SHARE COMPAQ <CPQ.N> CEO SAYS COMPANY ON TRACK IN Q1 WITH COST-CUTTING PLANS REUTERS |