Company Press Release
Monday April 12, 9:49 am Eastern Time
Scottsdale Scientific to Redesign Corporate Web Site
with Focus on eCommerce Sales and Content
SCOTTSDALE, Ariz.--(BW HealthWire)--April 12, 1999--
Company Web Site Sales at www.nutricology.com Increase 50% from
4th Quarter 1998 to 1st Quarter 1999;
Internet Sales of Nutritional Supplements to Exceed $500 Million
by 2001 (Nutrition Business Journal, Feb. 99)
Scottsdale Scientific, Inc. (Symbol: STDS), through its wholly owned subsidiary Allergy Research Group, Inc., today
announced plans to redesign its corporate web site to enrich customer experience, enable secure eCommerce and offer
products world-wide.
In phase one, the Company is establishing an aggressive marketing campaign to increase eCommerce sales at its corporate web
site. The web site will also deliver content including feature articles, nutritional tips and online newsletter/magazine to web
surfers. The secure eCommerce environment will allow visitors to access the full range of products and online specials offered
by Scottsdale Scientific. In phase two, the web site will provide visitors access to interactive forums, chat events and discussion
sessions led by nutrition experts. In phase three, the site will provide linkage to our partner sites and facilitate consumers to
locate physicians and healthcare practitioners who employ nutritional products in their practice.
Edward Lau, General Manager of Scottsdale Scientific states, ''We are now creating the infrastructure of our web site with
content developers and Internet relationship management partners. Our site will have a new look and user-friendly interface as
part of our focus to expand our outreach to customers and offer a sense of community online that anyone with Internet access
can enjoy. This move will greatly increase our brand awareness, build an online following and cement customer loyalty. The
Company's Internet strategy will certainly increase traffic to our site and extend our message and product line world-wide. It is
essential for us to build our eCommerce network, as well as implement a strategic Internet marketing campaign with our key
distribution partners to ensure success through this alternative method of purchasing our products. Although this project has an
aggressive timeline, we believe the rollout will begin in this calendar quarter.''
Scottsdale Scientific, Inc., through its wholly owned subsidiary, Allergy Research Group, Inc. is an innovative leader in
nutraceutical research and product formulation. Since 1979, the Company is noted for quality, hypoallergenic nutritional
supplements and supplies products to approximately 6,000 physicians and health care practitioners world-wide. Allergy
Research Group was the first in the U.S. to introduce numerous specialty products including melatonin, a neurohormone,
germanium sesquioxide (a trace mineral), AntiOx(tm), a broad-spectrum antioxidant, Buffered Vitamin C and the Total Nutrient
Concept. (Includes all in one, proprietary formulas, Total Immune(tm), Total Nerve(tm) and Total Heart(tm))
For additional information, visit our web site at www.nutricology.com
Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of
1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or
performance and underlying assumptions and other statements, which are other than statements of historical facts. These
statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance,
changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks
defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such
forward-looking statements, whether written or oral, and whether made by or on behalf of the Company are expressly qualified
by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In
addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances
after the date hereof.
Contact:
Scottsdale Scientific
Wendy Miller-Appleyard, 888/607-5399 or 602/948-7444 |
