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Technology Stocks : C-Cube
CUBE 35.89+0.1%Dec 26 3:59 PM EST

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To: DiViT who wrote (39768)4/12/1999 1:21:00 PM
From: BillyG  Read Replies (1) of 50808
 
Network advertising will insure the success of boxes such as TiVo and Replay. Just say NO to ads........

Study: Ads Soaring on Prime-Time

NEW YORK (AP) -- If you find that you're channel-surfing more often than ever, it's no surprise. A new study shows that an average hour of prime-time TV contained 15 minutes, 44 seconds of advertising last November, a jump of 25 seconds over the year before. It was the most ad time ever recorded since two trade groups began measuring in 1989. Both ABC and NBC pack in nearly five minutes more of ads and promotions into a prime-time hour than they did a decade ago, the report by Mediacom said. Programming costs have been going up at the same time, forcing network executives to look harder for more revenue.
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