Cyberian Outpost (Symbol: COOL) Message Board

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Technology Stocks : Cyberian Outpost (Symbol: COOL)

COOL 0.103

+10.6%

Sep 5 5:00 PM EST

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To: Leo Francis who wrote (1389)	4/12/1999 3:37:00 PM
From: JudgeJudi	Read Replies (2) of 1932

Leo, give it up man. This stock is in the toilet, and staying there. As for a new advertising campaign, COOL can't afford one, and hasn't a clue about what to try - that's why Peck wont' tell you. He doesn't know what to do. The margins on product won't allow for any significant marketing expense, and the stuff they have tried so far has failed miserably - in terms of and affordable customer acquistion cost. The TV campaign was a total disaster - and had to be discontinued before it drove the company bankrupt.

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