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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV
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To: Thure Meyer who wrote (1777)4/12/1999 4:38:00 PM
From: art slott  Read Replies (1) of 13157
 
From the web site.
A HyperTV user watching a rock concert can be "pushed" a stream of web addresses, in synch with the video, simultaneously providing relevant content from the Internet, such as: lyrics to the current song, bios of featured band members, interactive trivia questions about the artist, the band's fan club site, a recent article about the band from a music magazine, or e-commerce applications such as opportunities to purchase related merchandise like a CD, DVD or apparel. During a commercial break in the program, an advertisement for a new car can be enhanced by simultaneously delivering information from the company's Web site or the site of a local dealership where users receive more information that complements the video. HyperTV allows programmers, advertisers and other businesses to develop one-to-one relationships with consumers.

It's no suprise that Liberty/Malone sees great value added from this.
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