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Non-Tech : Iomega Thread without Iomega
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To: Gottfried who wrote (8988)4/12/1999 8:17:00 PM
From: Thomas L Nielsen   of 10072
 
'The overall ZIP margin matters more."

Better yet, its the overall bottom line. Taking a loss on some items to promote other future sales is a good business practice if it works. Getting the drives into the boxes is probably the least expensive and most rewarding form of advertising available to IOM.

Tom
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