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Technology Stocks : Creative Labs (CREAF)
CREAF 0.370-21.3%Oct 31 1:10 PM EST
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To: Gopher Broke who wrote (13646)4/13/1999 10:00:00 AM
From: jgideon  Read Replies (1) of 13925
 
I agree - CREAF is not late to the MP3 game, unless it is a short
lived fad. Their Nomad has a lot of features that the
Rio doesn't have. And somebody else is coming out with
an MP3 player with even more features. Folks are betting
on a burgeoning MP3 market. Perhaps it will explode,
perhaps not.

Now, as to whether it will help the stock - doubtful. If MP3
takes off, it will become a consumer electronic product and
Sony, Panasonic, Aiwa, ... and all the rest will produce
their versions. These guys have better access to the consumer
electronics stores, as opposed to the computer stores where
CREAF has channels. So, any blow-out sales CREAF might get
at the beginning of an MP3 craze will not continue. The same
happened when CREAF was first to market with the Voodoo 2.
Once all the competing products started selling, it was
no longer the revenue stream it started out to be.

jg
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