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To: Alan Rosen who wrote (9004)	4/13/1999 12:08:00 PM
From: Reseller	Read Replies (2) of 10072

Hi Alan, There's nothing that I sell that brings a 50% markup, the business is too competitive. My top line markup for the most part is in the 30% range. To give you an idea the mark up on a mid range computer system is in the 20% range. Lets be a little clear, we're talking about markup to cost, % of profit of the cost, not gross margin, % of profit of the ending sale price. The beneficial aspect about Zip for box builders is that it's an add on sale ( improving the top and bottom line ) oh and do you need any disks for that drive ? One of the key factors for retailers as margins get squeezed further with lower priced computers will be to get these higher margin add on sales. Regards Reseller

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