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April 13, 1999 15:05
Corporate Profile for ACTV, Inc., dated April 13
--(BUSINESS WIRE)--The following Corporate Profile is available for inclusion in your files. News releases for this
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Published Date: 4/13/99
Company Name: ACTV, Inc.
Address: 1270 Avenue of the Americas
Rockefeller Center, Suite 2401
New York, NY 10020
Main Telephone
Number: 212-217-1600
Internet Home
Page Address
(URL) www.actv.com
Chairman and
Chief Executive
Officer: William C. Samuels
Chief Financial
Officer: Christopher Cline
Investor Relations
Contact: Christopher Cline
Business number: 212-217-1600
Public Relations
Contact: Mike Rosen/David Rosenberg
Bratskeir & Company
Business number: 212-679-2233
E Mail: mrosen@bratskeir.com
drosenberg@bratskeir.com
Trading Symbol/
Exchange: NASDAQ:IATV
Industry: Telecommunications, Media
Company description:
Whether it's for the rapidly emerging digital television platform, the Internet or a convergent TV-Internet experience,
New York-based ACTV, Inc. (NASDAQ:IATV) uses its patented software applications -- HyperTV(TM) and
"Individualized Television" -- to dramatically enhance any television or video-based program. ACTV is committed to
improving the television and Internet experience for consumers by enabling the creation of more compelling
content, while allowing programmers, advertisers and others to establish valuable one-to-one relationships with
consumers.
ACTV has relationships with many of the dominant players in the Internet, television and digital technology fields,
including: Liberty Media Group (NYSE:LMG.A, LMG.B); AT&T Broadband & Internet Services (formerly
Tele-Communications, Inc. - NYSE:T); General Instrument Corporation (NYSE:GIC); Scientific-Atlanta, Inc.
(NYSE:SFA); Sun Microsystems (NASDAQ:SUNW); FOX Sports Net; TCI Music, Inc. (NASDAQ:TUNE, TUNEP);
TV Guide Networks, Inc. (NASDAQ:TVGIA); SkyConnect, Inc.; Pioneer Digital Technologies, Inc.; Cablevision's
Rainbow Sports; and The Sarnoff Corporation.
In September 1998, ACTV Entertainment and Liberty Media formed a joint venture, LMC/IATV Events, LLC. ACTV
Entertainment and HyperTV Networks, Inc. are subsidiaries of ACTV, Inc. In addition to its headquarters in New
York City, ACTV has offices inside AT&T Broadband & Internet Services' (formerly TCI's) National Digital
Television Center-Los Angeles, and in Dallas and Houston, Texas.
HYPERTV(TM)
HyperTV, the company's patented software application, represents a core breakthrough for the convergence of
television and the Internet. Introduced at the Jupiter Consumer Online Forum in early March 1999, HyperTV enables
television programmers and advertisers to -- simultaneously, directly and in real time -- "push" to consumers
compelling Internet content that directly corresponds to a video program. Using ACTV's proprietary and proven
methods, HyperTV permits the simultaneous and synchronized delivery of streamed video and Web URLs (Uniform
Resource Locators) to users. HyperTV has a database capability that allows programmers, advertisers or other
businesses to build one-to-one relationships with the end-user by capturing permission-based marketing
information, such as demographics and preferences.
HyperTV users can receive enhanced content, chat, play games, even shop online, all in synch with a live or
pre-recorded television program or other video-based program. Today, HyperTV users can watch video on a
standard television set while viewing synchronized web content and interacting with other users via their computer.
According to a January 1999 survey, nearly one in five U.S. households are already creating their own convergent
media experiences by simultaneously viewing television and accessing the Internet. Based on the survey, there are
already more than 18 million "convergent households" in the U.S., an increase of more than 80% since December
1997, and that number is expected to grow rapidly.
As broadband technology and digital cable proliferate, users will be able to enjoy a HyperTV experience with video,
synchronized web content and chat simultaneously delivered to a TV set or personal computer.
"INDIVIDUALIZED TELEVISION"
ACTV believes "Individualized Television" is a third, more powerful alternative for the digital spectrum than the
improved picture quality offered by "HDTV" (high definition television) or the increased quantity of programming
made possible by "multicasting." ACTV's "Individualized Television" digital programming capabilities take
traditional television programming into the digital age by allowing viewers to switch seamlessly among multiple,
real-time feeds of video, audio and data.
Using a standard digital set-top box and remote control, a viewer can switch between the regular programming
feed and a multitude of personal options and features. ACTV's proprietary software (which is integrated into the
set-top box) remembers viewer commands and responses to on-screen prompts, enabling the television to "talk
back" to an unlimited number of viewers with individually-tailored television programming and targeted,
addressable advertising content.
"Individualized Television" can enhance a variety of television genres, including sporting events, news, game
shows, children's programming, music and advertising. For sporting events, ACTV's "Individualized Television"
offers more than 60 viewing options such as Star Cam, an isolated camera angle focused on a featured player;
instant replay on- demand; in-depth statistics; scoring summaries; and relevant video feature stories and interviews
at the touch of a button.
For additional information, visit ACTV's Web site at actv.com. |
