>>Iomega's revenues will be split over 3 products rather than two (ZIP / Jaz).<<
They have really been split over many more products than that.
What about all of the different Zip variations such as SCSI internal, SCSI external, IDE internal, ATAPI internal, PP external, Zip Plus, USB external, Pocket Zip (Addonics, but still revenue) and whatever versions of the Zip 250 that they have out?
They are all 'Zip', but I'm sure that they all have different costs, parts, and margins which is why we see variations phased in and out as some prove to be more widely accepted and more profitable than others.
You have the same situation with the 1Gb and 2Gb Jaz drives and disks
Then you get into the other products, such as Buz (Agreed, not much revenue, but still a product), Ditto (for a little while longer) and Clik! As well as the 'support' products like the Zip cases, racks, battery packs, carrying cases, media wallets, cables, tapes, SCSI cards. None are big money makers, but they are still Iomega branded products and therefore revenue.
-Ken |
