Later VDAT release which helped to prompt the CNBC SPOT TOMORROW probably::
Visual Data shares rise on new tech strategy
Net content provider adopts Microsoft technology
By Lisa J Ulmer, CBS MarketWatch
Last Update: 2:14 PM ET Apr 13, 1999
NewsWatch
Movers & Shakers
POMPANO BEACH, Fla. (CBS.MW) -- Visual Data Corp. stock
shot up as much as 14 percent Tuesday after the creator of
original video content for the Internet said it's converting its
content libraries to Microsoft Corp.'s new high-bandwidth
format.
Visual Data (VDAT: news, msgs) said
Microsoft's (MSFT: news, msgs) NetShow
technology, whose use is increasingly
becoming standard for multimedia content
on the Web, will be incorporated into all of
Visual Data's broadband content sites
including its online broadcast network,
www.videoviewer.com.
"The fact that NetShow is available as a
plug-in with Windows 98 will make Visual
Data's video libraries immediately accessible
for millions of Web users," said Visual
Data's chief executive Randy Selman in a
statement.
Visual Data's stock began the year hovering around $7 and has
steadily crept up into the $30 range over the last several months,
representing a 340 percent drive.
Shares rose 3 1/2 to 35 in recent trading.
Content-ed
Launched in 1993, Visual Data hosts Web
sites, which include www.hotelview.com,
www.attractionview.com,
www.resortview.com, and
www.careview.com, that provide full-motion
video previews of hotels and resorts, theme
parks and nursing home facilities.
Visual Data also contracts with PR Newswire
to promote and distribute
www.videonewswire.com, which turns client
company press releases into video press
releases.
"The rise of Yahoo and CNET has cemented
people's vision that content is back," Visual
Data's spokesman Brian Posnanski of
Middleberg & Associates told CBS
MarketWatch.
Posnanski said Visual Data is planning to
release new video developments, most
focused on health, travel and business
information content.
"We're looking at acquisitions to expand our capabilities,"
Selman told CBS MarketWatch.
The company is also looking to add additional content to its
repertoire, he said.
Lisa J Ulmer is a reporter for CBS MarketWatch.
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