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Non-Tech : ROCK FINANCIAL (ROCK LOANS) RCCK
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To: lou debiase who wrote (13)4/14/1999 2:37:00 AM
From: KJ Duke  Read Replies (1) of 16
 
RCCK has the best of both worlds for new institutional money. It has earnings, expected to reach $1.43 next yr (which puts it at just 24x next yr's EPS, even after the nice run recently). And it is a way to play the growth of the Internet with very favorable early results which is leading to accelerating overall growth.

Financial services is also emerging as the new hot area of the Internet, which could see further sharp gains in upcoming days. And unlike other Internet-hybrids, i.e., Barnes & Noble, the 'Net isn't hurting the basic business and thus offsetting the huge potential of the Internet business.

Once the national ad campaign kicks off, RCCK will be on the radar of all 'Net traders, if not sooner.
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