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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.12

-0.2%

Nov 26 3:59 PM EST

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To: Rob S. who wrote (50210)	4/14/1999 12:33:00 PM
From: John Donahoe	Read Replies (1) of 164684

RE: This coincides with studies that show that advertisers are seeing a declining value in Internet advertising It would be interesting to know how large the AD revenue market is. And what percentage the Internet currently represents. It would also be of interest to know what the most effective advertising media is today. TV, magazines, newspapers etc. I have a hunch internet advertising will began taking market share away from traditional media in the future. I think internet advertising is still an unknown quantity to most traditional advertizers. They are just testing the waters right now. When it becomes obvious that the interactive nature of internet advertising is more cost effective than traditional media, revenues will pour in.

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