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Technology Stocks : Apple Inc.
AAPL 272.24+0.5%3:59 PM EST

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To: Marc Newman who wrote (23949)4/14/1999 4:12:00 PM
From: MeDroogies  Read Replies (1) of 213177
 
While that is not an unusual reason for not placing an ad buy, it is unlikely to be the case, since ad buys usually occur no less than 2 weeks ahead of time, and more likely closer to a month. Once placed, they are damn near impossible to pull. If AAPL knows its pipeline is stretched 1 month in advance, then you're probably correct.
However, I still think it is the ad buyer recognizing purchase opportunities that match with AAPL's various PR timings....
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