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Technology Stocks : ITURF Inc. ( NASDAQ:TURF )

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To: Big Dog who wrote (163)	4/14/1999 7:34:00 PM
From: Mohan Marette	Read Replies (3) of 614

Fool on iTurf- 'Gen Y- Wired,savvy and loaded..' Darrell: Interesting take on Delias and iTurf in the Fool. ....'The story here is pretty simple. In pure numbers, the teen market is huge and getting huger. According to the U.S. Census Bureau, the number of 10-to-19 year olds reached a fifteen-year low of 35.2 million in 1992, but it's been expanding ever since. This segment of the population will reach 40 million by 2000 and will continue growing at twice the rate of the overall population through 2010. Also, what's often called "Generation Y" includes folks in the 10-to-24-year age bracket. This group will increase in number from 56.2 million in 1998 to 63.1 million in 2010. This is the Baby Boomers' baby boom, and it's creating a wave of teenploitation films and TV shows that's changing the entertainment industry. Better yet, Gen Y has a lot of money to spend, thanks to the surging economy. Delia's puts the figure at $275 billion annually. Various studies put spending by the core teen population at between $90 billion and $120 billion in 1997. What's more, this is a population that increasingly is growing up on the Internet. They're wired, savvy, and loaded..... fnews.yahoo.com

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