DTRM (Detour Magazine) news out at 3:15 today, going online with Detour Online:
Wednesday April 14, 3:15 pm Eastern Time
Company Press Release
Detour Magazine, Inc. Announces Leading Web Developer For Detour Online
HOLLYWOOD--(BUSINESS WIRE)--April 14, 1999--Detour Magazine Inc. (OTC BB:DTRM) announced today that it has chosen Guidance Solutions to develop and design its future online community destination, Detour Online ''.com never looked so good.'' Guidance Solutions Inc (www.guidancesolutions.com) has a proven track record in developing dynamic, fully integrated commerce-based online destinations for entertainment and retail businesses including E-Nutrition, Celebrity Sightings, Foot Locker, Champs Sport and Weider Publishing.
Detour Magazine, known for its strong editorial focus and the presentation of cutting edge trends which focuses on fashion, entertainment, lifestyle, and contemporary social issues, is developing Detour Online in the goal of establishing a brand synonymous with the hip and trendsetting population. The new media format will be a vertical niche portal that will provide advertisers and merchants targeted access to this demographic through the web similar to ''iTurf'' (Nasdaq:TURF - news) and ''i-Village'' (Nasdaq:IVIL - news). Scheduled to debut in August 1999, Detour Online, intends to capitalize on its niche market and take the natural progression from traditional print media to digital media in the form of an online community destination.
Guidance Solutions is recognized as a leading online development partner in the complete creation of Internet entertainment and retail businesses. For the past several years, Guidance has continued to create entertainment, community, and revenue-generating sales for its clients and partners with the launching of new revenue-generating online businesses as well as effectively extending existing offline brands into viable online businesses.
Detour Chairman Ed Stein said, ''We chose Guidance Solutions as our web developer and designer because of their ability to create successful, results-oriented community destinations. We believe that they will be one of the leading companies in web development upon the convergence of traditional and digital media.''
Robert Landes, CEO of Guidance Solutions said, ''We're looking forward to working with Detour. We believe in the future of niche-based communities and we are confident that we will assist in delivering a product that lives up to Detour's slogan '.com never looked so good'.''
Detour Magazine Inc. is a media company that publishes the monthly magazine, Detour, a nationally distributed publication featuring articles related to fashion, entertainment, music, literary, the arts, and contemporary social issues.
Guidance Solutions Inc. is a privately owned company founded in 1993. Past corporate clients include Wells Fargo, Bank of America, Taco Bell Corporate, Woolworth Corporation, Boeing, Goodyear, and Airtouch Cellular.
Certain statements in this news release may constitute ''forward looking'' statements within the meaning of section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve risks, uncertainties, and other factors which may cause the actual results, performance, or achievement expressed or implied by such forward-looking statements to differ.
Contact:
Detour Magazine Inc., Hollywood
Lorraine Rassmussen, 323/469-9444
lorraine@detourmag.com |
