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Axia Partners with Microsoft Canada to Build House of Tools E-commerce Site
CALGARY, April 5 /CNW/ - Axia NetMedia Corporation (TSE-AXX) has entered into a joint development partnership with Microsoft Canada to conceive, design, develop and host an Electronic Commerce website for House of Tools, a western Canadian based specialty tool retailer.
Axia NetMedia Solutions, a division of Axia NetMedia, is a Certified Microsoft Solutions Provider (MCSP) with expertise in business-to-consumer and business-to-business electronic commerce development, hosting and marketing.
Microsoft is engaged in similar partnerships with U.S.-based MCSPs to deliver e-commerce solutions to major corporations such as Eddie Bauer, Starbucks Coffee Company and Pioneer Electronics.
The House of Tools Website will allow customers to browse product
inventory on-line, conduct comparative shopping between major brands, send gift certificates to family and friends, register to receive special offers via e-mail and make purchases using major credit cards such as VISA, MasterCard and American Express. The site is scheduled to launch in September.
Some of the pricing will be Web-exclusive in order to differentiate the site from the physical locations and drive traffic to the site. Customers will also be able to choose between four currencies: Canadian dollar, US dollar, Japanese yen and Euro dollar.
The launch of the website is ''Phase 1'' of a broader Electronic Commerce strategy for House of Tools which will also involve integration of the site with inventory, accounting, distribution and ''relationship management'' systems. Following Phase 1, House of Tools Managing Director Jon Nobleman expects to create corporate accounts aimed at facilitating the best possible
environment for businesses to purchase tools.
''Working together with Microsoft provides an opportunity to fully
exploit Microsoft's suite of NT-based server software. This will be integral in implementing a digital nervous system that accommodates the needs of the client today and scales easily for future development phases,'' said Stephanie Harnett, VP Technology of Axia NetMedia Solutions.
Microsoft's Enterprise Accounts Manager Bill Evelyn commented ''The Microsoft commerce vision allows companies to use the Internet to build stronger relationships with customers and business partners. Microsoft provides the technology, market reach, and partnerships with solution providers, like Axia, that enable companies to build successful commerce solutions as part of their digital nervous systems.''
Axia NetMedia Corporation is a leader in the emerging field of NetMedia that unites the computer with the network to deliver powerful user-controlled, media-rich applications for information exchange and learning. Axia develops and employs Microsoft-based applications for e-commerce, marketing and organization productivity. The company is unique in its ability to provide
customers with single-source information processing software and hardware solutions.
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