Compaq's AltaVista Sells Top Spots on Search
Results, NYT Says
Bloomberg News
April 14, 1999, 9:42 p.m. PT
New York, April 15 (Bloomberg) -- Compaq Computer Corp.'s
AltaVista Internet search service is inviting advertisers to pay
to be listed at the top of its search results, the New York Times
said. Doubleclick Inc., which is selling advertising for
AltaVista, sent an e-mail recently to customers, saying it's
auctioning off the right to be listed in the first two keyword
search positions. The offering, first reported by Wired News, is
contrary to the practice of major search services, though
AltaVista said it plans to separate advertiser listings so that
users do not mistake them for regular search results, the New
York Times reported.
Houston-based Compaq plans to sell shares in AltaVista to
profit from the Internet boom. |
