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Non-Tech : E*Trade (NYSE:ET)
ET 16.65+0.3%12:17 PM EST

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To: Conano who wrote (5998)4/15/1999 7:18:00 AM
From: ecommerceman  Read Replies (1) of 13953
 
Great find, Conano, thanks. I believe that E*Trade's international agreements are key to the reason why a buy and hold strategy for this stock makes sense. It will be interesting to see how the two different approaches play out that E*Trade and Schwab are using--it seems to me that E*Trade is likely to get a much faster start than Schwab, although their ultimate revenue model wouldn't be as profitable as Schwab's, all things being equal (and E*Trade is betting, it seems, that they're not equal). My bet is on E*Trade's approach, though, as I think the folks who get the quickest start are usually the ones who prosper, assuming they don't screw up along the way. Plus, E*Trade has a more internationally recognized brand-name, in my opinion, and I think that will help them a great deal, also.
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