NEW YORK--(BUSINESS WIRE)--April 15, 1999--dELiA*s Inc
1) dELiA*s house list of individuals who have purchased or directly requested a catalog as of January 31, 1999 increased to 10.7 million names.
2) The number of buyers was 6.1 million as of January 31, 1999, compared to 1.3 million a year earlier.
3) Stephen Kahn, Chairman and Chief Executive Officer of dELiA*s, commented, ''Our core juniors catalog business exhibited particular strength during the fourth quarter, driven by solid demand for dELiA*s holiday merchandise through both the catalog and web sites.
4) Mr. Kahn concluded, ''Strategically, we believe the presence we have established in three key channels -- direct marketing, retail and the Internet -- leaves us well positioned to continue effectively targeting Generation Y. To that end, we are particularly excited about the recent initial public offering of iTurf, our Internet subsidiary.
5) We remain more confident than ever that the ongoing expansion of our Internet business represents a very compelling opportunity, and we look forward to further expansion of this channel.'' |
