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Technology Stocks : ITURF Inc. ( NASDAQ:TURF )

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To: Big Dog who wrote (136)4/16/1999 4:29:00 PM
From: Big Dog  Read Replies (1) of 614
 
I'm looking forward to TURF commencing its business plan. With $95 million and a savvy team from New York University (my alma mater), we can expect dynamite results:

"iTURF Strategy

Our goal is to build iTurf into the most heavily-trafficked Generation Y destination online. The key elements of our strategy are to:

o strengthen the recognition of the iTurf brand and each brand in our network of sites;

o enhance our online offerings to drive traffic to our sites and increase revenue; and

o expand the infrastructure of our Web sites to enhance functionality for users and to support growth of our business.

Our e-commerce and community sites will be linked by the iTurf.com Website. We intend to develop iTurf.com as the online meeting place and community for Generation Y. We will promote and drive users to this site through all of the sites in our network. We believe that iTurf.com will be able to generate advertising and sponsorship revenue from advertisers and retailers seeking targeted access to Generation Y."

Source: IPO Registration Statement

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