Borders(R) Celebrates 'Get Caught Reading Month' With Special Savings and Events During May
ANN ARBOR, Mich., April 15 /PRNewswire/ -- Reading always enriches the mind, but throughout May, it will pay off in other ways for Borders Books, Music, Video and Cafe customers. To celebrate The Association of American Publisher's (AAP) "Get Caught Reading Month," Borders will offer 15% off bonus coupons valid on thousands of titles, including already discounted items such as New York Times Bestseller List titles. In addition, Borders will distribute free book plates and will host a series of exciting in-store events to support the "Get Caught Reading Month" campaign.
Borders joins such big-name supporters as Whoopi Goldberg and Rosie O'Donnell to promote the campaign, which features celebrity endorsement ads in high profile publications designed to encourage reading among young people, particularly those between the ages of 18 and 34. From May 1 through June 30, Borders stores will distribute 15% off coupons in a variety of creative ways which will vary from store to store in the retailer's over 250 locations nationwide. For example, some stores will use the coupons to spontaneously "ticket" customers "caught reading." Others will reward customers who submit book reviews and still others will mail coupons to loyal customers. Free "Get Caught Reading Month" book plates will also be widely distributed in Borders stores throughout May.
The "Get Caught Reading Month" celebration will extend to special events in Borders stores which will include everything from book discussion groups for young people and school story hours to special evenings for singles and events where customers can "get caught reading" with costumed characters such as the Cat in the Hat.
In addition, Borders.com (http://www.borders.com) will feature a special "Get Caught Reading Month" boutique with reading guides and recommendations for May's celebration.
Borders Group, Inc. (NYSE: BGP), is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia and Singapore. Headquartered in Ann Arbor, Mich., Borders Group, Inc., is the parent company of Borders, Inc., which operates over 250 Borders Books and Music stores in the United States, offering what is widely regarded as the broadest selection of books and multi- media titles available to consumers anywhere. It is also the parent of Borders.com, an electronic commerce site that has access to over 650,000 titles and over 10 million books, music and video items in stock and ready for immediate shipping from a state-of-the-art fulfillment and distribution center. With cafe operations in nearly all of its stores, Borders, Inc., is one of the nation's largest specialty coffee retailers. Through Borders (UK) Limited, Borders Group, Inc., also operates 26 Books etc. and three Borders stores in the U.K. In addition, Borders Group, Inc., owns Walden Book Company, Inc., which has approximately 900 Waldenbooks stores in malls, shopping centers and airports across the country. Borders Group, Inc., trades on the New York Stock Exchange under the symbol "BGP."
To learn more about our company, come see us at bordersgroupinc.com. For information on Borders stores, visit bordersstores.com. For the ultimate online book, music and video shopping experience, explore borders.com.
SOURCE Borders Group, Inc.
CO: Borders Group, Inc.
ST: Michigan
IN: REA PUB
SU:
04/15/99 05:20 EDT prnewswire.com |
