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Technology Stocks : Creative Labs (CREAF)
CREAF 0.370-21.3%Oct 31 1:10 PM EST

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To: Marc who wrote (13687)4/17/1999 1:13:00 AM
From: Marc  Read Replies (1) of 13925
 
Got it-->>APR 17 1999

Creative has nothing to fear

By WILLIAM CHOONG

INTEL Corp -- once identified by homegrown success
story Creative Technology as its greatest threat --
says companies like Creative have no grounds to fret
over its successive generation of computer chips.

In February, Intel had introduced its Pentium III
generation of multimedia-enhanced microprocessors.

This raised fears, yet again, that Creative's
bread-and-butter sound card business would be
affected.

"Every time we do something with our
microprocessors, we are going to put somebody out
of business. That's usually forecast," noted chief
executive officer Craig Barrett.

On the other hand, companies like Creative and
suppliers of other "add-on" cards just add more
capability to their products, he said.

Hence, Intel's processors and peripherals like
Creative's sound cards and other graphics cards
would always co-exist.

"The base processors have always been able to do
some graphics, animation, audio and video
capabilities...but with add-on cards, you can do even
more."

In August 1997 -- several months after Intel
introduced its older Pentium II chips -- Creative
founder Sim Wong Hoo had singled out the world's
biggest chip maker as their biggest threat.
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