Here is an extensive article(BTW-I pulled out at 30.5 just to lock in it a profit and hope for pullback for re-entry before much expected news ) 01/22/1999 Philadelphia Business Journal Pg. 4 Copyright Philadelphia Business Journal Inc. 1999
Norristown, PA, US, Middle Atlantic --
NORRISTOWN -- Provident American Corp. is planning to split its business and spin off either its failing insurance operation or an Internet venture that has been raising shareholders' hopes in recent weeks.
Chances are good that the business it boots out on its own will be the insurance operation, CEO Alvin H. Clemens said.
No final decisions, however, have yet been made, said Clemens, and the holding company wants to make sure stockholders who stuck it out through years of troubles in the insurance business are not cut out of the action expected from the shiny new e-commerce effort, dubbed HealthAxis.com "We would probably spin the insurance company out because it has lesser value, and we want HealthAxis to be free of the risk," Clemens said.
Provident American spent much of 1998 in over-the-counter trading limbo, after being booted off the Nasdaq stock market for late financial statement filings. It finally skidded back on to the Nasdaq in November, but dribbled around under $7 for awhile before closing the year in the $8 range.
Early January announcements that Provident American was moving to free HealthAxis.com from the insurance side of its business, however, put the stock in place to catch the Internet wave of interest. It has traded above $12 per share for most of 1999, so far.
HealthAxis.com is "very well positioned" in the small new field of Internet marketers of health insurance, said Gary Craft, analyst with BankBoston Robertson Stephens in San Francisco. While those peddling insurance over the Internet have technology and consumer inertia problems to contend with, Craft said, HealthAxis "has a lot of wind at its sails."
A split that produces two public companies from Provident American 's will leave stockholders with shares in both of them, Clemens said last week
As the largest individual shareholder in Provident American , with over 3.5 million shares, Clemens himself has a lot to lose from a split that would take the Internet marketing operation away from holding company investors.
Grown largely with capital from outside investors, the new venture is led by Michael Ashker, a major new investor. HealthAxis operates a Web site where consumers can shop insurance -- right now, mostly offerings from Provident American or the Ohio ompany that bought the Norristown company's health care line.
But other insurers are starting to sign on with HealthAxis, too. Security Life Insurance Co. of America, based in Minnesota, this week said it would sell dental and vision coverage through Health.
The plan for the Web business calls for a full Ene of offerings from a number of insurers like Security Life, who will feed commisions and other fees to HealthAxis.
Provident American timed its announcement of the plans to split with news that it had sold its health insurance business to Central Reserve Life Insurance Co. of Ohio in a $15 million deal
State regulators liked the deal "The acquierer is a much stronger financial entity," said Steven Johnson, deputy insurance commissioner for Pennsylvania "The policyholders are probably much better off."
Clemens said Provident American 's remaining insurance business was in good shape, and was likely to grow, due to a reinsurance pact with Central Reserve.
But an insurance rating agency disagreed. Weiss Ratings Inc. of Palm Beach Gardens, Fla., had given the health company that Provident American sold a " grade, meaning it judged the entity financially weak.
Recently, Weiss downgraded the remaining insurance operation at Provident Amer can to D-, a rating which puts it in the lower third of weak companies.
Ted Brownstein, director of insurance safety for Weiss, cited "the fact that they're losing money on an ongoing basis and not replacing it with new capital" as the reason for the agency's continued concern about Provident American 's future in insuranc |