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CABLE & SATELLITE MEDIACAST: Where are interactive TV, digital interactive
services etc. taking us?
(M2 Presswire; 04/15/99)
M2 PRESSWIRE-15 April 1999-CABLE & SATELLITE MEDIACAST: Where are
interactive TV, digital interactive services and satellite business
communications taking us? (C)1994-99 M2 COMMUNICATIONS LTD
Cable & Satellite Mediacast - 17-19 May 1999 Earls Court 2, London
cabsat.co.uk
In the Post Digital TV environment where will the technology take the
industry? Find out in the series of three half-day mini conferences at Cable &
Satellite MEDIACAST where delegates can update themselves on the latest
strategy in Interactive TV & e-commerce; Digital Interactive Services; and
Satellite Business Communications. The conference runs alongside Cable &
Satellite MEDIACAST at Earls Court 2, London on 17th -19th May '99.
Each of the three half day conference sessions costs GBP 165+VAT per half
day session for more information and for tickets access the Internet on
cabsat.co.uk or call the ticket hotline 01203 426 484.
Interactive Digital TV The Interactive Media in Retail Group (IMRG) half-day
conference on Interactive Digital TV offers an unconventional panel discussion
that will steer delegates through the hype surrounding Interactive. The panel
will deal with issues such as how Interactive TV can add revenue, what the real
issues of Interactive Digital TV are, and what needs to change if interactive
TV is to reach its full potential. The Panellists are: Chairman Colum Joyce of
DHL; Scott Thomson, Director - QPQ; Eva Pascoe, Electronic Commerce Director -
Arcadia Group; Andy Crossley, Marketing Director - NTL Interactive; and Alan
McCulloch, Commercial Director - Saatchi & Saatchi.
The panel chairman Colum Joyce, DHL Electronic Commerce Strategy Manager -
DHL Brussels comments, "The major challenge of e-commerce and interactive TV is
fitting into peoples normal working lives, making them comfortable with the
medium, making sure the medium is relevant to their needs, and ensuring that
their needs can be met interchangeably across any channel that a company uses.
This is not the case today and businesses and their reputations are beginning
to suffer because of it. The IMRG mini conference at Cable & Satellite
MEDIACAST will provide an exceptional opportunity to learn what the real issues
are now and what needs to change if interactive TV is going to fulfil its
potential."
Digital Interactive Services Leading experts look at the issues surrounding
the implementation of Digital Interactive Services in the half-day conference:
* Janet Somerville, Marketing Director - CWC investigates the key drivers
for interactive services. * Hal Wolf, Director of Business Operations - BIB
compares the merits of the internet with stand-alone systems. * Andy Crossley,
Marketing Director - NTL Interactive, describes the importance of choice. *
Steve Billinger, Director of Interactive Programming - Sky Interactive examines
the split between Direct Reponse TV versus interactive services. * Simon
Hochhauser, Chief Executive - Video Networks looks at Video On Demand as a
revenue source. * Bruce Lynn, UK manager - Microsoft Web TV Networks considers
the potential penetration of interactive services into the home.
The papers are followed by a chance for the delegates to join in a round
table discussion with all of the speakers.
Andy Crossley, Marketing Director - NTL Interactive comments "When it comes
to interactive TV services, one of the key aspects for the consumer is choice.
Choice manifests itself in many ways - ability to tailor a service to specific
personal preferences, ability to choose from a wide range of retail products at
very competitive prices, or even the ability to follow a small local football
team, rather than just the big professional clubs. This drives interactive
service business models, technology decisions, and marketing plans.
Network operators, broadcasters, programmers, retailers and other service or
content providers should consider these and other issues to be raised at the
MEDIACAST conference when deciding how to proceed into the new world of
interactive television."
VSAT End User Roundtable The Global VSAT Forum have designed a unique half-
day VSAT End User conference to reveal the dramatic technological advances that
are making Satellite Business Communications available to a much broader
audience of corporate end-users. This mini conference is introduced by David
Hartshorn the General Secretary of the Global VSAT Forum who comments, "VSAT-
based satellite technology and services are now being embraced throughout the
world by policy makers, as well as corporate, government and consumer end
users. The VSAT End User conference at Cable & Satellite MEDIACAST provides an
excellent opportunity to understand how these systems fit into today's
telecommunication picture."
The conference contains two sessions, the first by key companies operating
in the Satellite Business Communications market who give an industry insight
into the satellite service solution. The panel is made up of: Graham Lomas, VP
Europe - **Loral** Orion; Avraham Avitzour, Director Satellite Systems - Gilat;
Mike Cook, Managing Director - HOT Telecommunications; Jonathan Harvey,
Regional Director - NEC; and Reinhold Zanoth, Manager Advanced Commercial
Projects, SES, and Serge Adler, VSAT Services Manager - Eutelsat.
The second consists of the end users, which will give detailed, practical
insights into companies which have successfully implemented a VSAT solution,
covering state of the art fixed satellite services. Examples will be given from
end-users on the powerful impact such systems have made to their businesses.
The Panellists include: S.N. Okoye, IT Director - United Bank of Africa,
Nigeria; S.B. Patankar, Director Information Systems - The Stock Exchange,
India; Nick Putz, Director of Communications - Rite Aid, US; and Mark Brett
Manager of Network Communications - Camelot.
Each of the three half day conference sessions costs GBP 165+VAT per half
day for more information tickets access the Internet on cabsat.co.uk
or call the ticket hotline 01203 426 484.
NOTES TO EDITORS
Would you like to interview one of the conference speakers? - In the build
up to this exhibition many of the speakers have agreed to talk exclusively to a
number of journalists. If you are interested call Neil on 00 44 (0) 181 449
8292.
CONTACT: Neil Stinchcombe (press contact) Tel: +44 (0)181 449 8292 e-mail:
Neil@eskenzi.demon.co.uk Neil Cook (exhibition contact) Tel: +44 (0)181 910
7719 e-mail: neil.cook@reedexpo.co.uk
*M2 COMMUNICATIONS DISCLAIMS ALL LIABILITY FOR INFORMATION PROVIDED WITHIN
M2 PRESSWIRE. DATA SUPPLIED BY NAMED PARTY/PARTIES.*
(Copyright 1999)
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