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Massimo Da Milano, Inc. (OTC:BB MDMI)
www.BuyMDMI.com
Current rating from La Guardia GFS
Strong Buy and Hold
La Guardia GFS issued a strong BUY and HOLD rating for MDMI (OTC:BB) via e-mail on Tuesday, April 13, 1999. La Guardia GFS has issued this rating due to the intense trading over the past 30 trading sessions, coupled with MDMI's restructuring and current expansion strategy. For these reasons, La Guardia feels that this stock is highly undervalued, and can be held for 6-12 months for major price appreciation.
Based on trade history for MDMI from the past 30 trading sessions, divided by the amount of shares available to the general public (the "float"), we find that the entire float has traded almost 10 times during this period of time. Either there is a heavy short position in this stock, as is often the case in thinly traded OTC:BB stocks that become active in a short period of time, or there is an aggressive appetite from investors seeking to take advantage of emerging companies merging time tested business with the power of the Internet.
Outstanding Shares
46.0 million
Public Float
5.7 million
Corporate Overview
Massimo Da Milano, Inc. (OTC BB: MDMI) based in Dallas, Texas was formed on December 15, 1993 for the purpose of developing a food sales and distribution concept utilizing the Massimo Da Milano name. This strategy generally entails the development of one bakery/commissary in a given metropolitan area to supply and service hotels, restaurants, bars, and cafes with gourmet food products.
The distribution strategy for the Company's products has been expanded to include the acquisition of Java Centrale, a high end coffee sales and café franchise system and the recent development of its Internet café concept (Java Centrale Internet Café).
MDMI growth will come from the following areas:
Wholesale Bakery: MDMI currently produces a variety of premium bakery goods including, fresh pastries, cakes, bread and related products all utilizing the proprietary recipes that the Company has developed over the years. These products are sold to restaurants, hotels, bars, and cafes, in the Dallas, Houston and San Antonio areas. In addition the Company ships its products to California.
Java Centrale Franchise Network: the Company currently has 11 Java Centrale Franchisees located in Texas, Arizona, Nevada, Virginia, and California. The Java Centrale Franchise offers premium coffees as well as gourmet food line. The plan is to expand the Java Centrale Franchise Network and compliment the Java Centrale design with a Java Centrale Express modeled after the Subway Sandwich franchise model.
Java Centrale Internet Café: the Java Centrale Internet Café is a kiosk, which provides Internet, access to all MDMI products. This "virtual" café can be located anywhere and will provide a platform for MDMI to market all of its products. The first Java Centrale Internet Café is scheduled to open soon.
Using these three approaches to the distribution of the Company's products it is anticipated that MDMI will be able to develop distribution through restaurants, hotel, bars, high quality super market chains and specialty stores.
It is anticipated that MDMI will focus initially on the Dallas and Texas markets for its distribution strategy. However, the Company's business concept calls for the implementation of the Company's model in the following metropolitan areas of the Untied States: Dallas, San Antonio, Houston, Los Angeles, San Francisco, San Diego, Phoenix, Denver, Portland, Seattle, Atlanta, Tampa, and Miami.
The Company plan utilizing the overlapping of its different approaches of the market will offer MDMI the broadest possible opportunity for the sale of its products in a given market. In addition, this overlapping should offer the Company the opportunity to spread its overhead over several different operations. All Company operations including its Wholesale Bakery, Java Centrale Franchise Network, and Java Centrale Internet Cafes in a given market will all be supported from one central office.
As the Company grows it is anticipated that it will be able to identify acquisition candidates and the target markets for growth that will complement the Company's distribution strategy. These target acquisition candidates include bakeries, coffee shops and Internet operations that will compliment the Company's growth strategy while offering expansion of the product base, customer base, and marketing base in a given market.
Using this strategy the Company plans to grow each of the regional models it has identified to 25 million dollars in annual sales. This will give MDMI a long-term growth potential of 100 million dollars annually from the four regions identified in its plan. Further expansion, both within the regions
Client List
SEE: www.BuyMDMI.com
Current Contracts and Joint Ventures
SEE: www.BuyMDMI.com
Current Press Releases
April 9, 1999 – MDMI Announces Internet Marketing Agreement with Zing Zang Inc.
biz.yahoo.com
April 6, 1999 - Correcting Ticker Symbol For Starbuck's Coffee in Massimo Da Milano Inc. Release Issued March 31
biz.yahoo.com
March 31, 1999 – MDMI Announces La Guardia GFS as Massimo's Investor Relations Firm
biz.yahoo.com
For additional Press Releases please see: www.BuyMDMI.com
Link to corporate website:
www.BuyMDMI.com
Links to other websites:
www.iChargeit.com
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