Think this is what you're looking for, James. AOL a SPLN "investor."
As far as I recall, AOL made its typical deal with SPLN some time ago, where it trades placement for equity. Not sure of AOL's current percentage stake. Quite an "investment" portfolio being assembled, wouldn't you say?
Yet another indication that AOL and CBS are getting cozy...
BAM
***
Technology News Sun, 18 Apr 1999, 5:36pm EDT AOL Investments' Stake in 13 Public Companies Worth $400 Mln
AOL Investments' Stake in 13 Public Companies Worth $400 Mln
Dulles, Virginia, April 8 (Bloomberg) -- America Online Inc. owns stakes in 13 public companies worth about $400 million, and at least two of its 18 closely held companies plan to go public soon, said Lennert Leader, president of AOL Investments.
AOL, the world's biggest online service, paid anywhere from nothing to $10 million for its minority-ownership positions, so total gains on the public companies alone are in the hundreds of millions of dollars. AOL Investments' stable of 31 companies ranges from closely held Web financial-news service Motley Fool Inc. to online sports service Sportsline USA Inc., which has a market value of more than $1.1 billion.
Like Intel Corp., Microsoft Corp. and Cisco Systems Inc., Dulles, Virginia-based AOL is enjoying the fruits of investing in small, private companies before they go public. The companies see their investments as a way to make money and gain control over new software and content that can help them retain customers -- and which might otherwise fall into a competitor's hands. ''The portfolio is growing nicely,'' Leader said in a telephone interview. ''An AOL 'Good Housekeeping Seal of Approval' adds credibility and really puts these companies on the map, and they can get a higher (valuation) because of that association.''
Big Returns
The returns are attractive. On Multex.com Inc., which makes securities research available to investors over the Internet, AOL paid $2 million for a stake now worth $25 million, Leader said. AOL's 10 percent stake in iVillage Inc., an online women's network, is now worth more than $220 million, a profit on paper of at least $200 million.
AdForce Inc., which delivers advertising over the Internet, has filed to raise $55 million in an initial public offering. AOL is AdForce's biggest shareholder, with 2.5 million shares.
At least one other company is preparing a filing, Leader said, declining to name the company. ''We're looking at companies where there's a strategic link,'' said Leader, who was named to his current post in February 1998, after nine years as chief financial officer. ''We'll look at any product or service (that) increases usage, increases retention of customers, or makes the experience more sticky'' so users stay online longer, he said. For example, the desire to have an e-mail account may attract some users. Once online, they may then create ''buddy lists'' of people they often e-mail, or a portfolio of stocks they follow.
More Investments
AOL's stakes in closely held companies include NetNoir, an African-American online community, and bridal site The Knot Inc. Other public holdings are in phone company Tel-Save.com Inc., online travel service Preview Travel Inc., and Web computer retailer Beyond.com Inc.
Internet-access technology based on cable TV is ''one of many areas'' AOL has looked at, said Leader. ''We have articulated a strategy of 'AOL anywhere.' We're looking to make the AOL service totally ubiquitous.''
He declined comment on reports that AOL, which now has a market value of $162 billion, will acquire CBS Corp.
Like Softbank Corp., which formed a joint venture with E*Trade Group Inc., in which it's the largest shareholder, AOL can profit from closer links with its companies. ''As these companies expand their relationships with us, it gets more interesting,'' Leader said. ''When Multex signed an exclusive agreement with AOL, the stock popped 50 percent.''
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