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Technology Stocks : Apple Inc.

AAPL 273.40

-0.1%

Dec 26 9:30 AM EST

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To: Marc Newman who wrote (24120)	4/19/1999 5:00:00 AM
From: Dragonfly	Read Replies (3) of 213177

I think Costco is the perfect place to sell iMacs. New ones. At MSRP. They're cheap to begin with, and a complete system there will sell very well against the other "complete systems" from wintel at $1,500 (the situation last I checked.) The iMac is so completely plug and play and Costco is such a volume place that people who want a compute for home but really aren't "computer people" will buy them there-- All of Apples strenghts (better price, better performance, plug and play) are maximized there with no "experts" to try and sell them on a Wintel Dog and extra warranty. The number one impediment to sales for Apple are the "advisors" at most computer stores, imnsho. Apple should drop Best Buy (the worst of the worst) and go whole hog with Sams and Costco-- iMacs and accessories, and SOFTWARE. Dragonfly

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