HealthAxis.com Names Top AdvertisingExecutive Scott Rabschnuk as Head of Marketing
April 19, 1999 08:02 AM
NORRISTOWN, Pa.--(BUSINESS WIRE)--April 19, 1999--
Key Executive Responsible for the Advertising for Several Microsoft Business Units Joins Leading Online Insurance Marketer
HealthAxis.com, a subsidiary of Provident American Corporation PAMC and the Internet's leading online insurance marketer, today announced the appointment of Scott Rabschnuk as Senior Vice President of Marketing. Mr. Rabschnuk will assume overall responsibility for HealthAxis.com's marketing activities.
Mr. Rabschnuk brings extensive marketing experience to HealthAxis.com in both the Internet and consumer goods arenas. He joins HealthAxis.com from Anderson & Lembke, one of the world's leading interactive advertising agencies, where he was responsible for the advertising across multiple business units at Microsoft - the world's leading online advertiser. Under Mr. Rabschnuk's leadership, Anderson & Lembke emerged as Microsoft's principal agency in the United States.
Michael Ashker, Chief Executive Officer of HealthAxis.com, said, "Scott brings a unique combination of experience to HealthAxis. He has a track record of outstanding success in marketing both technology products for Microsoft and more traditional consumer goods for Anheueser Busch and Coors. He knows how to build successful brands and that is precisely why we hired him - to continue to build the HealthAxis.com brand."
Mr. Rabschnuk said, "My objective is to develop and execute a marketing strategy that will solidify HealthAxis.com's position as America's No. 1 choice for purchasing health insurance products online. HealthAxis.com is re-inventing the insurance business in the same way that Charles Schwab redefined the securities brokerage industry. This is an exciting opportunity to put the power of smart marketing behind online products that consumers want and need."
Over the past 12 years, Mr. Rabschnuk also has managed the advertising efforts for the Coors Brewing Company and several of Anheueser Busch's leading brands. Recently, he has concentrated on high technology accounts, working with clients such as Epson America, 3Com, as well as Microsoft.
Mr. Rabschnuk has been honored with a "Sales and Marketing Executive of the Year" award from the Sales and Marketing Executives of the San Francisco Bay Area. He graduated from Dartmouth College in 1986.
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