Hi alex... I'm looking at the ad now....
Full Page, yellow background, it says:
Big & bold print:
2,500,000,000
When America Online's Web traffic
more than doubled from 1 billion to 2.5 billion
requests a day, an amazing thing happened.
Nobody noticed.
smaller print goes on to say:
America Online more than doubled their Web traffic without their customers even feeling so much as a ripple. In fact, in the process, they earned an A+, the highest rating possible, from Inverse Network Technology, the leading provider of Internet measurement services. How? By partnering with the company that offers the most scalable technology on the Web. Inktomi. In addition to improving response times, our Traffic Server software provides a network cache platform that handles streaming video and audio as well as a host of other capabilities with ease. So, for scalable technology that isn't just seamless it's transparent, visit us at www.inktomi.com/traffic or call us at 1-888-INKTOMI.
then their logo appears and:
Inktomi
Scaling the Internet
**************************************
I think advertising in Business Week is extremely positive. Their is a natural dynamic feedback process that happens through advertising in the more popular business journals. Most professionals read them, and it raises awareness for when they start hitting similar problems with their own web service... who do they turn to.... "the best use INKTOMI"... so then it goes... "maybe we should check with them and see if they can help us".
Great marketing strategy!!!!!
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