Adobe Announces Support for Apple's QuickTime 4 in Adobe Premiere
New QuickTime Features in Adobe Premiere to Include Web Streaming
And Native DV Editing
SAN JOSE, Calif., April 19 /CNW/ -- The world of desktop video
editing and distribution is being revolutionized by two emerging
technologies-digital video (DV) cameras and streaming video on the Web. These
technologies will put the ability to create and distribute video content into
the hands of millions. One of the core video architectures helping to advance
these technologies is the newly announced QuickTime 4. As a leader in video
content creation, Adobe Systems (Nasdaq: ADBE) today announced its support for
QuickTime 4. Adobe's flagship video editing product, Adobe(R) Premiere(R),
will take advantage of a host of new features within QuickTime 4, including
impressive new capabilities for video streaming on the Web and native DV
editing. This update to Adobe Premiere will be available this summer as a free
plug-in for registered customers. Also in this update will be new support for
QuickTime effects.
Adobe's complete Dynamic Media solution includes Adobe Premiere, Adobe
After Effects(R), Adobe Photoshop(R), and Adobe Illustrator(R). Adobe Premiere
software fulfills the most demanding editing needs of small studios,
industrial video professionals, event videographers, and multimedia and Web
developers. "With QuickTime 4 and QuickTime 4 Pro, the industry's most popular
digital media architecture now delivers live streaming audio and video in a
sleek new interface," said Phil Schiller, Vice President of Worldwide
Marketing at Apple Computer. "Adobe's announced support for QuickTime 4 should
bring impressive benefits to tens of thousands of Adobe Premiere users on both
Macintosh and Windows platforms."
New Video Streaming Support
While the previous version of QuickTime supported streaming video, there
were some important limitations. Videos were written to the user's disk during
the viewing process, and there was no capability to jump to parts of the video
which had not been downloaded. Now QuickTime 4 provides impressive streaming
capabilities using industry-standard real-time streaming protocol (RTP/RTSP).
This technology allows the user to instantly view video on the web without
downloading to their disk, as well as to instantly jump to different parts of
the video. Adobe Premiere users can now create these streaming movies easily.
The user can edit their video in any supported format like MJPEG or DV, and
then export "hinted" QuickTime movies for the web. These "hints" are
additional tracks of information that allow Web servers to intelligently
stream media over the Internet. "There are tens of millions of QuickTime users
on both the Macintosh and Windows platforms," said Bruce Chizen, Executive
Vice President of Products and Marketing at Adobe Systems. "The ability to
create QuickTime streaming movies directly from Premiere will greatly
accelerate video production for the Web."
Native DV Support on the Macintosh
Adobe Premiere has also added a variety of new functions to support video
editing on the Macintosh platform. These functions include the ability to
directly control DV cameras, to capture and export DV video and to
simultaneously playback video from both the Adobe Premiere timeline and
through the DV camera. These capabilities are available due to new technology
within QuickTime 4.
DV is one of the most exciting new technologies in the video creation
arena. DV is a digital video format, as compared to analog formats like VHS
and Hi-8. This digital format has many benefits, including excellent picture
resolution, relatively low camera and tape cost, and no generational loss
during the duplication and editing process. It is a format that is being
rapidly adopted throughout the video industry.
"Adobe Premiere and the new G3 from Apple makes an outstanding DV editing
platform," said Charles McConathy, president of ProMax Technology, one of the
nation's leading resellers of Macintosh editing systems. "All of the features
that an editor would need-batch capture, device control and flawless timeline
playback-are available right out of the box. Your camera, a Mac and Adobe
Premiere are all you need."
QuickTime Effects
Adobe Premiere ships with dozens of transitions and effects filters to
create an impressive variety of visual effects. The new plug-ins for Premiere
extend the functionality even further by adding support for the effects built
into QuickTime 4. These effects include cool transitions like explosions and
implosions, as well as filters like film noise and color balancing. The
Premiere user can now add these QuickTime effects to their repetoire of video
styling.
Pricing and Availability
Available this summer, the new QuickTime 4 plug-in for Adobe Premiere is
free and will be available for download worldwide off the Web at
www.adobe.com/premiere.
Founded in 1982, Adobe Systems is a leading provider of graphic design,
publishing, and imaging software for Web and print production, and the second
largest desktop software company in the world with annual revenues approaching
$1 billion. The company builds award-winning software solutions for Web and
graphic designers, professional publishers, document-intensive organizations,
business users, and consumers. Adobe's products enable customers to create,
publish and deliver visually-rich images and documents across all print and
electronic media. Adobe's worldwide headquarters is in San Jose, California
and its web site is located at www.adobe.com.
NOTE: Adobe, the Adobe logo, After Effects, Illustrator, Photoshop, and
Premiere are trademarks of Adobe Systems Incorporated. Windows is either a
trademark or registered trademark of Microsoft Corporation in the U.S. and/or
other countries. Apple, Macintosh and Mac are trademarks of Apple Computer
registered in the U.S. and other countries. QuickTime is a trademark used
under license. All other trademarks are properties of their respective owners.
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For further information: press/analysts, Jennifer Polanski of Adobe
Systems Incorporated, 408-536-3341, or jpolansk@adobe.com; or Deniz Bolbol
of Eastwick Comm., 650-480-4028, or deniz@eastwick.com, for Adobe
/Web site: adobe.com |
