Larry,
If you think that cars are a commodity, then you have no clue what a commodity product is. Commodities are products that, no matter what producer makes it, are virtually indistinguishable. Bananas, aluminum, popcorn (until Orville Reddenbakker uncommoditized it). If you think that one car is indistinguishable from the next, then you must not get out much. When you purchase a commodity product, you spend virtually zero time evaluating the product. The last time we bought a car, we spent weeks evaluating different models with their various features, visiting showrooms, test driving it, et cetera. Commodity products don't range in price from $10K to hundreds of thousands of dollars. Making a statement like that just diminishes your credibility.
You need to get out more, bud. Have HAL open a window or door or something.
Dave |
