Here is the Final Cut Pro official announcement
APPLE SHIPS FINAL CUT PRO VIDEO AUTHORING SOFTWARE
RELATED SYMBOLS: (AAPL)
Revolutionary Editing, Compositing and Special Effects
Package Priced at U.S. $999
LAS VEGAS, NATIONAL ASSOCIATION OF BROADCASTERS, April 19 /PRNewswire/
-- Apple Computer Inc. (Nasdaq: AAPL) today announced and began
commercial shipment of Final Cut Pro(TM), a revolutionary new software
application that combines professional-quality video editing,
compositing, and special effects in one package for a price of U.S.
$999. Using Final Cut Pro, a digital video (DV) camera, and Apple's
new Power Macintosh(R) G3 computer with its built-in FireWire(R), video
creators now have a complete, professional-quality, plug-and-play video
editing system that costs less than U.S. $5,000 -- around a tenth the
cost of competing systems.
"Desktop Video is Apple's next big market push and Final Cut Pro will
lead the charge at the high end," said Steve Jobs, Apple's interim CEO.
"With our FireWire-savvy computers, we plan to bring easy to use
desktop video creation to millions of new customers including
television producers, ad agencies, graphics firms, web site designers,
teachers, students and consumers."
Simply plug a digital camera into the FireWire port of a Power
Macintosh G3 and Final Cut Pro is ready to go. The camera's digital
video and audio data is transferred to the computer's hard disk, where
it can be edited and displayed on the computer, all with digital
clarity.
Final Cut Pro is based on Apple's QuickTime(R) multimedia software and
takes advantage of QuickTime's video effects, transitions and
streaming. Final Cut Pro also supports all QuickTime video and audio
formats and qualified third-party QuickTime-compatible cards, such as
Pinnacle Systems' TARGA series.
Key features of Final Cut Pro include:
-- Sophisticated timesaving editing tools, such as three-point editing,
match frame and multitrack trimming, with advanced compositing and
effects;
-- Direct, proxy-free compositing, allowing producers to see exactly how
their video will appear in the finished product;
-- Ability to position and manipulate video elements in the viewing screen
instead of a dialog box;
-- Attractive, efficient and intuitive drag-and-drop interface;
-- Simultaneous playback of video to a computer screen and either a TV,
VCR or camera;
-- Ability to view large video windows with smooth, stutter-free playback
for precise editing and audio/video synchronization;
-- True plug and play video/audio input and output through support of
FireWire, the new standard for transferring digital video from digital
camcorders to personal computers;
-- Ability to create and animate unlimited layers of video using text,
graphics, Adobe Photoshop files (with layers maintained), and
additional video elements;
-- Support for Bezier curves and graphs with keyframes to help users apply
and control time-based effects;
-- Advanced searching and sorting of media assets, high-speed previews and
fast rendering, allowing users to concentrate on creativity;
-- Capability of printing to tape without a "make movie" command,
eliminating the time-consuming process of rendering each frame;
-- Built-in text generators allowing users to create titles with automatic
kerning and leading;
-- Support for qualified third party After Effects plug-ins, enabling
video creators to add even more special effects to Final Cut Pro;
-- FXBuilder -- providing the ability to customize and build powerful
video effects such as filters, text generators or transitions with
minimal effort.
Availability, Pricing and System Requirements
Final Cut Pro is available today in the U.S. and Canada for an
estimated retail price of U.S $999 and can be purchased via The Apple
Store(TM) (www.apple.com) or through Apple Authorized Resellers.
Worldwide availability of Final Cut Pro is expected to follow later
this summer. A variety of enhanced support options are open to Final
Cut Pro customers with more details available on the Final Cut Pro web
site (www.apple.com/finalcutpro).
Minimum system requirements for Final Cut Pro are a Power Macintosh
G3/266 MHz computer (minimum of Power Macintosh G3/300 computer
required for DV) with 128MB RAM, Mac(R) OS 8.5, a 6 gigabyte hard
drive, (optional) and a qualified DV camera or certified third-party
QuickTime-compatible video card.
Apple Computer, Inc. ignited the personal computer revolution in the
1970s with the Apple II, and reinvented the personal computer in the
1980s with the Macintosh. Apple is now recommitted to its original
mission -- to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons
and consumers in over 140 countries around the world.
Apple, the Apple logo, FireWire, Mac OS, Power Macintosh and
QuickTime are registered trademarks of Apple Computer, Inc. Final Cut
Pro and The Apple Store are trademarks of Apple Computer, Inc.
Additional company and product names may be trademarks or registered
trademarks of the individual companies and are respectfully
acknowledged.
SOURCE Apple Computer, Inc.
-0- 04/19/99 /NOTE TO EDITORS: For
additional information, visit Apple's PR web site (www.apple.com/pr/),
call Apple's Media Helpline at (408) 974-2042, or Dushka Zapata at
(650) 968-4033, extension 2726./
/CONTACT: Russell Brady of Apple Computer, Inc., 408-974-6877,
brady2@apple.com; or Susan Peters of Edelman PR Worldwide,
650-968-4033, ext. 2763, susan_peters@edelman.com, for Apple Computer,
Inc./
/Company News On-Call: prnewswire.com or
fax, 800-758-5804, ext. 138650/
/Web site: apple.com /Web site:
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(AAPL)
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