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Technology Stocks : Dell Technologies Inc.

DELL 120.53

+0.7%

Jan 16 9:30 AM EST

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To: rudedog who wrote (119148)	4/20/1999 8:50:00 AM
From: edamo	Read Replies (1) of 176387

rudedog...your lexus analogy is very true... the need for customer satisfaction is usually underestimated if the "commodity" mentality approach is adhered to...and it is easier to satisfy a customer with "quality", even at a price premium...many marketing people fail to understand consumer mentality and desire for at some time "brand" status...this is the point i have been trying to make...perceive an item as a "commodity"...then one tends to lump all producers of the "commodity" as similar....this can be a fatal flaw in analyzing a company for investment.....if your sales method is thru a reseller channel, then you must satisfy not only the consumer, but maintain loyalty and assure profit to your sales "partner"...case in point "best buys" no longer selling imacs..due to "color mix" forced upon them...hard to gauge "color" popularity when building for inventory...but if dell or gtw would build a "boutique" "winmac" version they would succeed..giving the customer what they want... if a customer has freedom to choose and has the ability to purchase a variation of a product, then that product cannot be deemed a "commodity"..regardless of price or volume...and to believe so may be a faulty conclusion...can't make something that which it isn't....i like your word "commoditization"...for it applies to the "method", not the "product".....it's a better choice...thanks ed a.

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