Picking up some MLAR on news. Rumball mentioned this one last week.
04/20 11:31 VitaminKingdom.com
Announces Exclusive Agreement With
MiningCo.com <MLAR.OB>
VitaminKingdom.com Announces Exclusive Agreement With
MiningCo.com
JOHNSTON, R.I.--(BW HealthWire)--April 20, 1999--Micro
Laboratories, Inc. (OTC BB:MLAR) announced today that the
Company's, nutritional supplement superstore,
VitaminKingdom.com, has signed an exclusive sponsorship deal
with the Internet portal, MiningCo.com (NASDAQ:MINE).
The contract provides VitaminKingdom.com an exclusive
sponsorship spot at MiningCo.com's Health and Fitness Center.
MiningCo.com is the first network of comprehensive Web sites
for over 600 topics, run by expert MiningCo.com Guides from
across the Net and around the world.
VitaminKingdom.com will be an online health and nutrition
community and vitamin superstore, combining the efficiencies of
on-line shopping with the informational content of a large portal.
The site was founded to capitalize on the opportunity for online
vitamin retailing. The site's goal is to provide a place where
consumers can find nutritional information, shop, interact with
nutrition and health experts, as well as chat with other members
of the health community. The site is scheduled to open by May
10, 1999.
VitaminKingdom.com will look to gain market share in the
multi-billion dollar nutritional industry by aggressively marketing
and advertising through electronic commerce. The site currently
holds several exclusive contracts with major Internet portal sites
to sell nutritional supplements.
Micro Laboratories, Inc. focuses its efforts on the research and
development of an Internet Health Portal and on-line nutritional
supplement commerce. The Company's initial web site,
VitaminKingdom.com is a health and nutrition community as well
as a vitamin superstore. In addition the Company has developed
several cutting edge products in the vitamin and nutrition field.
Addressing the recent disclosure that Amazon.com
(NASDAQ:AMZN ) owns over 40% of online drug and
supplement retailer, Robert Thistle stated, "Unlike the Amazon
and Drugstore.com business models which we believe are very
price sensitive, our approach will be to offer just as diverse a
product mix while adding value through unique features. The
addition of companies such as Express Scripts
(NASDAQ:ESRX), a St. Louis-based pharmacy benefits
management (PBM) firm, into this market legitimizes the
importance of the virtual storefront."
For more information on Micro Laboratories, Inc., please visit
www.vitaminkingdom.com.
Statements regarding financial matters in this press release
other than historical facts are "forward-looking statements" within
the meaning of section 27 A of the Securities Act of 1933,
Section 21 E of the Securities Exchange Act of 1934, and as
that term is defined in the Private Securities Litigation Reform
Act of 1995. The Company intends that such statements about
the Company's future expectations, including future revenues and
earnings, and all other forward-looking statements be subject to
the safe harbors created thereby. Since these statements (future
operational results and sales) involve risks and uncertainties and
are subject to change at any time, the Company's actual results
may differ materially from expected results.
--30--as/sf*
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