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Non-Tech : Barnes & Noble (BKS)
BKS 6.4900.0%Aug 19 5:00 PM EST

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To: Daskin who wrote (779)4/20/1999 3:54:00 PM
From: Daskin  Read Replies (3) of 1691
 
>It's a sure thing that BKS is the #1 backdoor out there at least in terms of security.

Yes, I think so. That is why I sold other good ones(include ATHM)to have more cash to buy more BKS. Look at most other backdoors such as WCAP, PWCC, LPGLY..etc, none of them have a real positive P/E ratio like BKS does. Moreover, Barnes & Noble is a wide known brand name. I did think that BKS CEO should resign because he didn't pick up e-commerce in the first place. However, this doesn't mean BKS cannot beat Amazon. In retail market, there is no Gorilla. There is no dominate power like Microsoft for PC. It only depends on marketing strategy. From the news that BKS become AOL's exclusive bookseller, we can see BKS is starting to move their ass. Please also remember BKS is not solely depending on e-commerce, the do have book stores everywhere and a well built marketing channel. BKS has shipped books to more than 180 different countries. This also spread out risk of a sudden impact on sales over web.

Although I also bought books from Amazon, I don't feel there is a difference between buying books from BKS or Amazon. From the history of stock market, seldom does a pioneer company finally lead the market. Image the day when Internet bubble does burst, which one is going to survive? BKS or Amazon? You know what the answer is.

BKS is definitely a BUY at this level.
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