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To: TheStockFairy who wrote (34984)	4/20/1999 5:31:00 PM
From: TheStockFairy	Read Replies (2) of 86076

Interesting piece on Internet advertising: I'm still trying to piece the larger picture together on this whole EBusiness thing. <<Three years ago, the average response rate on a banner ad was more than 2 percent. But as Netizens begin demanding more of the promise of the Internet (read: dynamic multimedia), static banner ads are not pulling the weight they once did. Today, click-through rates on banner ads are a scant .05 percent, and they continue to trend downward, according to industry experts.>> smallbusiness.yahoo.com

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