From IPO Maven Profile(Sorry if you have seen it):
www.barnesandnoble.com Company Profile
Since opening its online bookstore in March 1997, the Company has sold books to over 700,000 customers in 175 countries. Exclusive marketing agreements with major portal and content Web sites, such as America Online('AOL'), Microsoft, Lycos, ZDNet and CNN, have extended the exposure of the Company's online bookstore. The Company has also established remote storefronts by creating links with over 25,000 affiliate Web sites. According to the Media Metrix measurement of Web site traffic for August 1998,the Company's Web site is the sixth largest shopping site and, for the first six months of 1998, one of the top 25 fastest growing Web sites in the world. Its online bookstore offers customers an easy-to-search catalog of virtually every book in print, rich editorial content, community experience, deep discounts, secure ordering and fast delivery. It recently introduced several major enhancements to its online bookstore, including Express Lane (sm) one-click ordering, e-mail book reviews, a powerful search engine and a software superstore. |
