Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: vor who wrote (21492)	4/22/1999 2:07:00 AM
From: Bill Harmond	Read Replies (2) of 27307

The Lycos press release is misleading. First of all, reach counts only the number of different people who visited the sites. A visitor could visit Lycos only once in the course of the month and be counted in the reach figure. The same person could use Yahoo hundreds of times during the month and still counts as only one visitor in Yahoo's reach calculation. Media evaluation requires two numbers: reach and frequency. Notice Lycos doesn't mention their page-view data in this release because it's only a fraction of Yahoo's. Secondly, Lycos includes Tripod and Wired Digital, and Yahoo doesn't include Geocities. Lycos is still a Yahoo wanabe.

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