Thursday April 22, 8:03 am Eastern Time
Company Press Release
Niche Resources Foresees Profitability
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--April 22, 1999--Company executives at Niche Resources Inc., (OTC BB: NHRS - news) foresee the company becoming profitable beginning fourth quarter due to the companies continued roll-up strategies, repositioning of existing divisions and expanded growth.
With the start of two new divisions, SmokeShopDesigns.com and GoCleanAir.com which were announced earlier this week, the company can continue its strategic plan to become the largest distributor of cigars, cigar related products and clean air removal systems both nationally and internationally.
Niche Resources continues to develop its E-commerce site which will bring together its retail and and wholesale markets.
The company has repositioned its original cigar divisions, Old Scottsdale Cigar Company and Pheasant International with its product line and price points to remain in a leadership position in the markets they serve. Niche will continue to position current subsidiaries and any future acquisitions for today's online market.
Niche Resources CEO and President Bruce Griffin stated ''It's a very exciting time for our company. We feel that we now have the finest line of cigars with such variety and price points that we can satisfy the market demand. With the start of our new companies and the changes we have made in Old Scottsdale Cigar Company and Pheasant International we truly have a ''niche'' in today's cigar market.''
Niche Resources will also direct a major marketing campaign to launch its new clean air division, GoCleanAir.com as well as expand Desert Palm Scottsdale, their specialty market distribution company, which caters to the convenience, resort and golf industry.
''Safe Harbor'' Statements under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies and products, delays in testing and evaluation of products, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
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Contact:
Niche Resources Inc.
Investor Relations, 602/998-0775
fax, 602/998-1775
e-mail: InvestorRelations@NicheResources.com
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