The first hints of what may prove to be a gargantuan promotion of the 'prequel' episode of the Star Wars saga are beginning to filter out. Expect coverage in all forms
of media promoting many goods and services tangentially connected with the premiere. We thought before the clamor began we'd take a look around for companies
that may be involved and could benefit from all the attention that will surely heat up. A few ideas-
The Topps Company TOPP 6s- the trading card company has been edging up since last week when a msn.investor article pointed out it will be producing a series of
Star Wars trading cards topps.com moneycentral.msn.com
BIGE Big Entertainmen 18s - bige.com, a division of Big Entertainment's e-commerce Web site will be offering over 1,000 Star Wars(TM) products
bige.com as well as a unique, browsable exclusive Star Wars database. In addition to editorial material, this database will include
extensive video material and content feeds and is scheduled to launch on May 1st. biz.yahoo.com
Hasbro HAS 31s -the toymaker retains worldwide rights to core action figures, vehicles and games based on Star Wars, plus additional merchandising categories --
including electronic hand-held games, die cast vehicles and creative play products.
corporate-ir.net .
One interesting side note- online magazine Wired is reporting that HAS sub Tiger Electronics- the division responsible for the runaway hit toy Furby, is readying
what many are calling a Yoda Furby ( if you don't know know what a Yoda or a Furby are skip down to the General Motors news- you're out of your depth here)
wired.com . A little digging turned up what appears to be a picture of one
toysofamerica.com
Westpoint Stevens WSPN 35s manufactures and markets bed and bath products (sheets, pillowcases, comforters, blankets, towels, and related products) and will
produce...you guessed it..... Star Wars bedding and bath ensembles westpointstevens.com
Toys R Us TOY 20s- the toy retailer announced that its stores nationwide will open at 12:01am on May 3rd to accommodate the demand for Star Wars product.
Toys "R" Us is the firstretailer to announce the early opening. Those stores affected by local shopping regulations (blue laws) will open at their regular
time.http://www.shareholder.com/toy/News/19990414-7664.htm
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