ANCESTRY.COM, INC. UNVEILS SUCCESSFUL MARKETING STRATEGY IN WHITE PAPER
Beyond Viral Marketing, 'Genetic Marketing' Ensures Success
in the Internet Economy
OREM, Utah, April 22 /PRNewswire/ -- Ancestry.com, Inc., a leading
provider of family-oriented content and services on the Internet, today
released a white paper unveiling the company's successful marketing
strategy. Entitled "A New E-Business Model: Genetic Marketing," the
paper demonstrates the newest strategy for successfully tapping into
the largest, most important community in the world: the family.
Ancestry.com, Inc. offers two leading Web-based content and services
destinations for families: MyFamily.com (http://www.myfamily.com)
provides free, private and secure family Web sites, and Ancestry.com
(http://www.ancestry.com) offers a combination of free and subscription
access to millions of genealogical records online.
MyFamily.com recently set a growth record, signing over 500,000 members
in its first 80 days, making it the fastest growing community site on
the Internet. The secret to the explosive growth and record success
experienced by MyFamily.com is the site's unique Genetic Marketing
strategy.
"The family is the ultimate and most robust community," said Curt
Allen, CEO of Ancestry.com, Inc. "The family is universal, spanning
every country and culture in the world, and it never fades away.
Genetic Marketing, based on this premise, ensures success in the
Internet economy."
The complete paper is available online at:
myfamily.com.
Corporate Profile
Ancestry.com, Inc. offers two leading Web-based content and
services destinations for families. MyFamily.com (www.myfamily.com)
provides free, secure family Web sites with services such as family
news, photo album, birthday and holiday gift registration, family
calendar and family-friendly content. Ancestry.com (www.ancestry.com)
offers free access to millions of genealogical records online. For a
nominal fee, subscribers have complete access to the site's more than 1,
500 databases. Corporate investors in the privately held company
include @Ventures, the affiliated venture capital arm of CMGI, Inc.,
(Nasdaq: CMGI), Intel Corporation and Wasatch Venture Fund. For more
information, visit ancestry.com.
SOURCE Ancestry.com, Inc.
-0- 04/22/99 /CONTACT: Michelle Suzuki of
MyFamily.com, 801-426-3548, msuzuki@ancestry-inc.com/
/Web site: myfamily.com
/Web site: myfamily.com
/Web site: ancestry.com /Web site:
ancestry.com
CO: Ancestry.com, Inc. ST: Utah IN: MLM SU:
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