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Technology Stocks : Apple Inc.

AAPL 272.99

-0.3%

Dec 30 3:59 PM EST

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To: Doren who wrote (24302)	4/22/1999 10:48:00 PM
From: soup	Read Replies (3) of 213177

Avid vs. AAPL >Regarding Avid: Apple should have seen this coming.< My take is that, with Final Cut/QT Server/QT PLayer, AAPL's positioning itself to dominate whole media content creation/dissemination ball of wax. This parting of ways did not come out of the blue. Both saw this long time coming. Avid prepped itself by getting in bed with INTC/MSFT. AAPL went out and bought Final Draft from Macromedia. I think AAPL's better off. Avid sells its hardware for $2-20K. AAPL sold 95/9600s for made $3-4K. Who's paying for what for what and who's reaping the rewards? Better to 50,000 copies of Final Draft at $1K/copy then not recoup development costs on what they would get selling 50,000 six-slot G4s. Jobs and company my be a bunch of arrogant pricks but at least they can count! This is absolutely not my area of expertise but, as I understand, rather than relying on the CPU's processor, Avid was using additional hardware to facilitate the editing process. By presenting a software-only solution, AAPL is betting that G4/Altivec will take up the slack for enough of the video editing market. That and bundling it with QT Player/Server, should make a lot of people a offer they cannot refuse.

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