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Technology Stocks : AUTOHOME, Inc
ATHM 23.81-1.1%Nov 17 3:59 PM EST
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To: Jing Qian who wrote (8439)4/22/1999 11:16:00 PM
From: RTev  Read Replies (3) of 29970
 
They don't have to merge, but T may force RR to reach an agreement with ATHM to market the same brand name, @Home.

And that is yet another reason why a merger or even a pooling of interests under one primary owner of each would not be approved by the FTC. Consider the effect of such a joint marketing plan: A newspaper or radio station in a city served by both Cox and TWX could get ads from both. If there were such a pooling of marketing, then the newspaper would get just one ad. They lose because of the monopoly. That is the kind of thing the FTC frowns on.

Those of us who own stock in ATHM should be looking at the possibility at least that this deal could decrease ATHM's pass-by numbers.
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