MSGI Marketing Services Group Inc. Message Board

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Technology Stocks : MSGI Marketing Services Group Inc.

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Mar 3 4:00 PM EST

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To: Austin S. who wrote (515)	4/23/1999 6:51:00 AM
From: JPhilipS	Read Replies (1) of 3418

I remembered your post about MSGI & DCLK. The quote below indicates you are right, not only about earnings, but perhaps about the business model as well. MSGI is positioning to add value to total marketing, not simply place ads: Banner ads a shrinking tool "Banner ads, which accounted for an estimated 52 percent of all advertising dollars on the Internet in 1998, will decrease in importance to 26 percent of Web advertising sales by 2001, according to the newly released eAdvertising Report. The report was released in cooperation with Advertising Age magazine. Sponsorships will grow steadily to represent 58 percent of all online ad expenditures by 2001, the report said. "Savvy advertisers will deeply integrate themselves within the content and services offered to targeted customers through exclusive site sponsorships," said Geoffrey Ramsey, Statsmaster at eMarketer"

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