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Non-Tech : Borders Group (BGP)
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To: Phuoc Le who wrote (312)4/23/1999 7:21:00 AM
From: Zakrosian  Read Replies (2) of 411
 
Phuoc - While I tend to agree with your opinion of their web site, I wonder whether the issues you cite will really matter to the majority of shoppers. To me, at least, reviews aren't that important. I pretty much know what I want to buy before I do my shopping.

I think by far the biggest problem with their web site is their search feature. I found it very difficult to actually find a specific CD I was looking for (Amazon wasn't that much better, CDNow definitely the best). Availability is also a problem as Borders is much more limited than either Amazon or CDNow,

Ultimately, what I expect most heavy web shoppers will do is simply fill up their shopping cart at the different vendors' site and buy from whoever has the lowest overall price. It's not too hard to read the reviews at Amazon, explore the links provided at CDNow, and then buy from Borders - if they have what you're looking for and you can find it. For that reason, I can't see how any of these vendors will make much money selling over the web.
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