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Strategies & Market Trends : India Coffee House

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To: Nandu who wrote (4113)	4/23/1999 11:46:00 AM
From: Mohan Marette	Read Replies (2) of 12475

NETP-Renaissance Capital's Pick of the Week Anil: Here is a nice write-up on NETP,in case you missed it. cbs.marketwatch.com By Renaissance Capital Last Update: 11:40 AM ET Apr 19, 1999 NETP-Renaissance Capital's Pick of the Week The Internet is becoming a very crowded place for e-tailers. With extraordinarily low barriers to entry, many companies are setting up shop selling everything from books to groceries. To compete in this cutthroat environment a company has to be able to know their customer and sell to them directly. Our IPO of the week -- Net Perceptions (NETP) -- offers e-tailers just such a solution. Using a technology developed by Ph.Ds at the University of Minnesota, this company provides advanced one-to-one relationship marketing software. With top-notch web customers such as CDNow, barnesandnoble.com and Value America, Net Perceptions has already built an impressive lead over its competitors. While it is still a very small company, the technology is top-notch and the growth potential in the e-tailing market is enormous.

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