The following was taken from a previous post
Adamou: In my opinion MCF has good marketing growth, diversified business. MCF is, I think,
what Amazon should have been. Amazon went out and started selling books. What they did in
order to sell their books, they needed to put together the marketing arrangements, call centers,
distribution, shipping, warehousing, and all of that stuff. What they did was create a huge,
beautifully efficient organization to push products over the Internet. Then what they're doing is,
they're using this very efficient organization to squeeze and stuff pinholes out of the Internet.
That's leverage off the organizational contacts that they put together and increase the size of the
pinhole on the Internet to get more products through it. What MCF is doing is something similar.
They've built the vast infrastructure that Amazon has. Why should they go out and try and put
their name on stuff and try to get people to come to their pinholes? They go out to guys like Sony.,
the National Bank, Ford - the big organizations that are looking at the Internet and saying, "Boy,
this is really good. We got to get on there but I can't justify it to my shareholders and all kinds of
money, because they're going to nail me on my value in the market in the meantime." What they're
(Microforum) doing is, they have got everything that Amazon has in place, but they put other
people and names in on top of it. So, you know Sony might be one, Ford might be another. What
they're doing is saying, "You guys drop your name on top of ours. We'll do the e-commerce stuff.
We'll do the fulfillment, shipping, the marketing, call centers and we'll make it look like it's you, ok?
But you pay us to do it, and then you give us a royalty." So what they do is leverage one
infrastructure with possibly 5 of other organizations out there. From the organizational perspective,
they get in cheap. They get the right to buy stock at a future date. They don't have to worry about
being all - they're not geared to do it anyway. And they can do what they do, which is manage the
product. So as a concept, it's probably one of the most compelling ideas I have heard in a very long
time. It's starting to happen. They've got a lot of different things on the go. They're making the right
decisions. They're slowly, methodically building a real business in terms of Canadian Internet
companies. That (Microforum) is my favorite right now.
Message 8998031
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In summary courtesy of Greenline News:
Adamou named Microforum (Toronto: MCF) as his favorite among Canadian-
based Internet companies, saying, "It's probably one of the most compelling
ideas I have heard in a very long time. It's starting to happen. They've got a
lot of different things on the go. They're making the right decisions. They're
slowly, methodically building a real business in terms of Canadian Internet
companies." Microforum is reportedly considering a Nasdaq listing and recently
hired a U.S. based legal firm, specializing in securities listings for that
purpose.
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I think that we all will need to make our own judgement call for ourselves. After all nothing is guaranteed.
The full picture of MCF is still unfolding and I want to be along for the finale. I own shares. Will they be worth more later, only time will tell.
Good luck all |
